Why New Year’s resolutions fail (and what to do instead)

Have your New Year’s resolutions already failed? Probably!

It’s the third week of January now, and all these great intentions were brilliant.

But did you stay focused? Did it actually happen? Did you achieve that thing that you really wanted to do?

Statistically not.

It’s one of the reasons I never set New Year’s resolutions.

I think more often than not, we’re doomed to fail. Because there’s all that hype about doing something new, doing something special, that this will be the year you actually achieve something.

But it just doesn’t work, does it?!

Obviously 2020 threw us all a massive curve ball. None of us saw that coming.

But in so many ways, you are SO much better just to pick what you want to do and get on with it when the time is right for you.

Which might mean running 3 times a week and starting on a random Thursday.

It might mean using your summer holiday to give up smoking or to start saving for Christmas.

It might mean quitting sugar one random day in February or getting organised or whatever else it is you want to do.

But if you try to do it just because it’s New Year’s Day, you’re going to have problems.

Especially if you don’t have support and feel like you’re doing it on your own.

The biggest reason people struggle with change is that they feel like they’re alone. And we’re all going to have good days and bad days.

On the good days, there are a flood of people who will congratulate you (you know those posts on social media!).

But when you have bad days – who do you talk to about it? Totally honestly and without zero judgement?

Especially if you’re trying to do something incredible. Something you haven’t done before and that nobody else you know has done, either.

That’s where support and accountability comes in.

If you want to lose weight, joining a slimming club like Weight Watchers or Slimming World means you’re a lot more likely to succeed. Because you go to the weekly meetings, where you’re held accountable and your progress is tracked, and you’ve got that support from other people who share your goals and know what it’s like.

On your own? It’s hard. And when it’s hard, you just reach for the packet of chocolate biscuits when you’ve had a bad day, because you’ve got no-one there to help you or to answer to or to keep you on track.

The same happens in business.

Business is never plain sailing! Even if you find the most ideal business to run in the most profitable niche, and you go at it 24 hours a day, you’ll still have good days and bad days.

And on those bad days, what do you do? Who can you ask for help? Who can you sound off at with your problems and know they’ll listen, understand and give you answers that make sense?

We all need to be very careful who we listen to.

Having a support network of friends and family is so, so important. But ultimately, they’re not the people who are going to be able to champion you on in business, because they just don’t get it.

They’re not the running businesses and they don’t know what it’s like. Especially for those of us in the online world of launches, funnels, targets, memberships and everything else…

If your mum, your sister, your best friend from school aren’t in this world – and more than that, running businesses at the level you want to be at – they’re simply not best placed to advise you or give you answer, when you have a specific problem. Even with the best will in the world!

That’s where things like Masterminds come in. Because it gives you the right people to talk to.

The best one I’ve been in so far was the Wave Mastermind in 2019.

A group of 14 incredible female entrepreneurs, going away and having an amazing time together.

We climbed trees, went canoeing, did all kinds of fun things to get to know each other and build trust – as well the typical problem-solving masterminding type stuff.

But SO much magic happened drinking prosecco in the hot-tub or just walking and talking together.  

One of those amazing ladies, Kerry, gave me the confidence to launch my membership community – something we chatted about at the bottom of the stairs.

And over the next few months, we did trainings and sessions together. Where we could bring our ideas to the table, get solutions and have other experienced business owners look at our work and help us decide the best way forward.

We supported each other on social media. We supported each other with launches and interviews and all the things that come with running a business. And more importantly, we were supported by people who actually got it, who really understood what was going on and what we needed.

Now the Mastermind is over? We’ve ended up best of friends. We’ve got a WhatsApp group where we chat most days.

And Kerry even drove across the UK (from Wales to Kent) to come and look after our alpacas for us, when we went on holiday last year. That’s the type of friendships we’ve built.

So although the training was great, the key thing about a Mastermind is who’s in the room with you.

It’s having that input from other business owners who are at your level, or further on in their journey, or a bit below you because everybody has their strengths and weaknesses. And by working together, you get such a good experience.

This is why I’ve decided to create the 7-Figure Wealth and Growth Mastermind this year. Because I’ve become really aware of so many 6-figure business owners who just don’t have other people they know locally, or within their current social circles.

People you can bounce ideas off. How do I do this? Is this a good thing? Will other people buy it? What do I do now?

And to have a room full of other people that can come up with ideas and share their experience is incredibly powerful.

BUT I also want it to be something different.

It’s focused on wealth – enjoying it and growing it, using your money to seriously enrich your life and benefit the world around you.

It starts with an immersion experience, where we’ll spend three nights and two days together, masterminding and doing activities that will bring us closer as a team and let us really find out about each other, and our strengths and our weaknesses. We’ll eat some amazing food and enjoy some luxury guests and sessions, focusing on enjoying the finer things in life.

And then we get to work on your business and your 7-figure wealth plan! You’ll leave the immersion experience knowing your exact path ahead and that you’ve got a real support team behind you.  

Every other month we’ll have an in-person day together, to stay deeply connected.

Because while it’s nice to have Zoom meetings and group chat (we’ll do that too), there’s nothing like sitting down and having a coffee with everyone. Laughing together and sharing time is what builds real relationships. And that’s primarily what this is about.

Together, we’ll explore feelings of wealth and normalise them for you. That’s it’s okay to be wealthy, it’s okay to feel wealthy and to be in room where if you’ve just spent £850 on a handbag, no-one’s going to bat an eyelid.

Being in a room of people where investing thousands in yourself, or tens of thousands in your business, or having wage bills running to several thousand pounds a month is totally normal.  

It’s okay. It’s a space for you to talk about openly and honestly – without feeling like you need to hide your success, for fear of upsetting other people. Because ultimately, that’s often the biggest thing!

New Year’s resolutions fail because we don’t have the support behind us. But deep down we don’t ask for the support, because we don’t want to be held accountable for things that are important.

Having the right people behind you – so that when you commit doing something, they’re there to hold your hand – is the most amazing and powerful thing in the world.

For a chat about joining the 7-Figure Wealth and Growth Mastermind, just click here now.

I’d love to be there and surround you with the right people, to support you on your journey to creating your dream life!

Until next time,


There are TWO main ways to work with me right now

The Wealth Action Club

An accountability-based membership, with no long tie-in.

Join us for a combination of bite-sized training, small group Q&A and a place to ask your everyday money questions where you KNOW you'll get easy to follow, sensible strategies from an EXPERT that you trust.


The Asset Accelerator®️

A 9 month 1-2-1 experience combining Strategy and planning plus ongoing support and accountability to take action and move towards your goals.

Designed for people who prefer a little more hand-holding and love 1-2-1 work


LANZAROTE Ultimate Wealth Retreat

A Wealth Retreat for Fun-loving Female Entrepreneurs